Fourth International Conference at Al-Zaytuna University Continues Under the Theme “Libyan Media in the Era of Digital Transformation: Challenges and Opportunities”
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Tarhuna, November 10, 2026 (LANA) – The activities of the Fourth International Conference at Al-Zaytuna University in the city of Tarhuna continued on Tuesday morning. The two-day conference is being held under the theme “Libyan Media in the Era of Digital Transformation: Challenges and Opportunities,” with the participation of a distinguished group of academics and researchers from various Libyan universities and Arab research centers.
The scientific sessions on the second day featured presentations of numerous research papers covering the conference's main themes.
The first session, chaired by Dr. Imran Al-Hashimi Al-Majdhoub, began with discussions of the following research papers:
Professional standards and ethical guidelines governing the quality of media output.
Digital transformation in the communication environment of political parties.
Libyan media professionals' attitudes toward employing linguistic communication skills in the era of digital transformation.
Media professionals' attitudes toward using digital transformation and artificial intelligence to strengthen social responsibility in Libyan media outlets.
The role of Facebook in increasing engagement with local radio programmes and attracting audiences amid digital transformation.
The attitudes of Libyan audiences toward supporting digital media platforms advocating the “No to Settlement” movement.
A recorded research presentation from Algeria was also delivered by researchers Walida Haddadi and Fatima Arab, entitled “Generative Artificial Intelligence and Media Practice in Algeria: A Field Study on Uses and Ethical Challenges Among Media Professionals.”
Additionally, researcher Salim Al-Lahham presented a paper entitled “The Digital Transformation of Libyan Local Radio Stations Toward Digital Platforms and Its Impact on Local Audience Engagement in the Municipality of Zliten.”
During the second scientific session, the following research papers were presented:
Researcher Ahlam Miftah presented “The Role of the English as a Foreign Language Course in Developing Digital Media.”
Researchers Hanan Mohammed Al-Shabah and Manal Jumaa Al-Adwani presented “The Effectiveness of Legal Regulation and Ethical Guidelines in Addressing the Challenges of Artificial Intelligence and Libyan Digital Media.”
Researcher Zakaria presented “Arab Media in the Era of Digital Transformation: Changes in the Media Environment and the Reshaping of Roles and Functions.”
Researcher Ibtisam Amraja Agfait presented “The Digital Transformation of Libyan Media Amid Political, Administrative, and Security Realities.”
Researcher Najat Omar Maarefi presented “The Security, Political, and Administrative Challenges Facing Libyan Media Amid Digital Transformations.”
Researcher Hanaa Fathi Ishlak presented “Professional and Ethical Challenges Facing Public Relations Practitioners When Using Social Media Platforms in Public Healthcare Institutions in the City of Misrata.”
Researcher Sara Youssef Al-Zayani presented “Libyan Media Professionals' Attitudes Toward Ethical and Professional Responsibility in Producing Digital Visual Content on Social Media Platforms.”
Researcher Abdul Fattah Al-Mismari presented “The Role of New Media in Promoting the Values of Social Peace in Libyan Society.”
During the third scientific session, participants discussed the following research papers:
“Digital Transformation in Media Education: From Curriculum Modernization to Engineering the Future,” presented by researcher Walid Saeedi.
“The Problem of Legal Responsibility and Ethical Regulation of Media Content in the Open Digital Environment,” presented by researcher Maryam Hadri.
A recorded research presentation from Algeria was also delivered by researcher Sanاء Majaldi, entitled “From Freedom of Expression to Legislative Regulation of Digital Content.”
Other presentations included:
Researcher Kamal Ahmed Al-Ferjani presented “The Use of Digital Platforms by Libyan Satellite Television Channels in Covering the ‘No to Settlement’ Movement.”
Researcher Mousa Mohammed Al-Faqir presented “The Uses of Artificial Intelligence Technologies in Producing Digital Public Relations Content.”
A recorded presentation from Algeria by researchers Maniea Al-Eid and Fenni Yassin, entitled “Comparing Arab and International Experiences in the Digital Transformation of Media and Communication: Reality, Challenges, and Lessons Learned.”
The scientific sessions also featured opportunities for contributions and discussions from participating academics and researchers, focusing on the topics addressed in the research papers.
Certificates of appreciation were distributed to participants, and those responsible for chairing and managing the sessions were honored.
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